The calm routine.
Saffron, rhodiola, and L-theanine. Film it like a daily wind-down ritual, not a clinical supplement ad.
Creator Brief · Paid + Organic
Make Macra feel real.
This is the working brief for creators filming Mood Bloom and Carb Curb. The goal is simple: natural routines, specific language, premium visuals, and clean compliance.
The before-meal move.
White kidney bean, green tea, ginger, black pepper, and chromium. Film it around food, restaurants, and real life.
Core messages
Hit two or three. Not all.
The best videos feel like one honest thought, not a product brochure. Choose the details that fit your actual routine.
Mood Bloom
- Three clinically studied ingredients at studied doses.
- 30mg saffron, 200mg rhodiola, and 200mg L-theanine.
- Supports a sense of calm and balanced mood.
- A daily routine that compounds. Not a quick fix.
nightstandtea ritualwind-down
Carb Curb
- 1000mg white kidney bean extract.
- 8 clinically studied ingredients.
- Take before meals. Simple routine, not a lifestyle overhaul.
- Supports healthy carb metabolism.
before dinnerpursepasta night
Lead with the moment. Not the molecule.
People care about the thing they already feel: the evening spiral, the Sunday reset, the dinner reservation, the bread basket. Ingredient proof comes after the moment lands.
Make it specific
- “I keep it on my nightstand.”
- “I take it 15 minutes before dinner.”
- “The jar is actually beautiful.”
- “I brought it in my bag to the restaurant.”
Shot concepts
Pick three or four.
Film more raw than you think we need. Paid creative needs hooks, alternate openings, cutaways, pauses, closeups, and clean transitions.
Evening routine
Mood Bloom with tea, journal, skincare, low light, and a calm end-of-day setup.
Honest review
Talk through what you noticed after two weeks. Keep it measured and believable.
Pre-dinner ritual
Carb Curb before a reservation, pizza night, brunch, or cooking at home.
Ingredient proof
Explain one ingredient simply, then show how it fits into your actual day.
Video structure
A simple 35-second arc.
Use this as a spine. Your own wording should sound like you, not like a brand read.
0-3s
Hook
Say the relatable problem or moment immediately. No intro. No “Hey guys.”
3-12s
Personal context
Show where the product fits: nightstand, purse, dinner table, kitchen counter.
12-24s
Product proof
Name the product and one or two specific ingredient or routine details.
24-35s
Soft CTA
End with a natural recommendation. “I’d start here.” “This is staying in my routine.”
Compliance
Clean claims only.
Macra is science-backed. That does not mean medical claims. Keep the language structure/function and routine-based.
Safe to say
- Supports a sense of calm.
- Promotes balanced mood.
- Supports healthy carb metabolism.
- Clinically studied ingredients.
- Ingredient names and doses.
Do not say
- Cures, treats, prevents, fixes, or eliminates.
- Medical condition claims.
- Drug comparisons or drug names.
- Burns fat, weight loss, or body transformation claims.
- Claims for ingredients not in the formula.
†These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
Delivery checklist
Send the useful cuts.
The edit matters. The raw matters more. We need enough footage to test openings, pacing, overlays, and ads.
3 hooks
Film each hook separately. 10 to 15 seconds each. Leave clean space for captions.
1 full video
25 to 35 seconds. Natural voice. Clear product mention. Soft close.
5+ B-roll clips
Jar closeup, label, holding, taking, kitchen, nightstand, purse, food context.
Raw files
Vertical, no watermarks. Include usage for paid, organic, email, LP, and whitelisting.